Organize your ad groups and campaigns like your business depends on it. Tools, tricks and must haves are just aides in the daily activities of a search marketer, paid or natural. They can reduce the amount of time you spend doing repetitive tasks, but they cannot do it for you. There is no best way to organize ad groups and campaigns. It depends on your business and goals. Read more…
Google said that its YouTube video-sharing website had been blocked in China. It said that it did not know why the site had been blocked, but a report by the official Xinhua news agency of China said that supporters of the Dalai Lama had fabricated a video that appeared to show Chinese police officers brutally beating Tibetans after riots last year in Lhasa, the Tibetan capital. Read more…
China, Dalai Lama, Google, Internet, Tibet, YouTube, video-sharing
1. A physical address listed on the website:
If you are living in your parent’s place, at least hide that fact by paying the small monthly fee for a Suite/Po Box address.
2. A toll-free number:
Get a toll-free number & point it to voice mail (unless you plan to staff a person to answer the phone). Read more…
When creating a Pay-Per-Click (PPC) ad, it is easy to overlook the importance of the display URL. Search engine marketers have only a limited number of lines of text to work with and should take maximum advantage of each of them. The study demonstrated that the display URL in PPC ads captures a significant portion of the gaze time allocated to the ads. The results of the other two tests showed that display URLs can have a meaningful impact upon click-thru rates. Read more…
On 02/Feb/2009 10:56:00AM IST Google launched the Internet Bus Project, an initiative designed to showcase the benefits of the Internet to the people across the cities of the Indian state of Tamil Nadu. Over the last few years, Google has been witnessing a steady growth in internet adoption. But it wanted to do more to directly engage the offline population of India. So, it is hitting the road over the next month and a half to demonstrate how the Internet can make everyday tasks simple with tools like Google Search, Gmail, Google Maps and more. Read more…
Google, Internet, Internet Bus, Internet promotion in India, Search Engine