For the enthusiasts of Social Media, which is geek speak for pleasurably whiling away time on social networks like Facebook, Twitter etc., June 24 ‘09 was a great day as they had the rare chance to participate in a workshop with the Social Media Marketing guru himself – Dave Evans. The workshop titled “How to Create a Social Media Marketing Plan?” was organized by the public relations firm 20:20 Media to launch their new social media company 20:20 WebTech. The day long session was well received and the participants made sure that they made full use of the time with the speaker Mr. Evans, the well known author of the book “Social Media Marketing: An Hour a Day”. Read more…
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Bounce rate is nothing but the percentage or number of website visitors who leave the website directly from the webpage they entered the website without clicking through links and not visiting any other webpage of the website.
Factors which can reduce the high bounce rate of a website are as follows: Read more…
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PageRank Sculpting is a technique followed by the SEO community to enhance the visibility of particular links of a web page to a search engine crawler and thus trying to show up the search engines which links of the web page are important and need to get more focus and require more attention. One of the ways for executing PageRank Sculpting is adding “nofollow” tag to the source code of the link. Thus it sends signal to the search engine that those links need to be ignored or given lesser value. Read more…
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Google Wave is a real time collaboration and communication platform. Google Wave combines IMs, Wikis, E-Mails, Social Networking, e.t.c, as a one single web browser collaboration and communication plug-in. Google Wave is due to release later this year.
Google Wave has many features, out of those few are listed below: Read more…
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Google has released all new Google Local Business Center Dashboard Tab in local business center accounts. This reduces most of the burden of business owners who has their business website listed on Google local business center as they can keep track of the users traffic using local business center account itself. Read more…
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Google AdSense recently started adding an image ad to the bottom of each link units page, as the research gave out a result showing descent rise in revenue generation for Google AdSense publishers. You will notice a small addition in the link units page after clicking a topic, if you are a link units user. Read more…
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Below mentioned are the procedures involved in building a successful SEO strategy for your website:
1. Analyzing the website keeping in mind the target audience
Backbone of any successful implementation of the strategy is a proper analysis. Forget about others; prepare a plan on your website and its target audience. Read more…
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Yahoo! Buzz India website has been launched in India; it’s having the local data, news and other stuff which is specific to India alone. Now, Yahoo! Buzz India highlights the news-worthy stories of the country and has been launched with more than 2-dozen featured Indian publishers added to it. Read more…
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Google has brought significant Update to U.S. ad text trademark policy. Now, Ad companies can exhibit their or clients trademark on ad text in Google AdWords under certain guidelines.
The guidelines to be followed are as follows: Read more…
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OM Careers in partnership with TiE (The Indus Entrepreneurs) New Delhi is organizing OMCAR 2009 with Amity University as the incubation partner at Noida in Uttar Pradesh, India. OMCAR 2009 is an Online Marketing Summit, which promises to empower businesses in India to grow by leveraging the power of Online Marketing in India. Read more…
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