SEO Guide India

On 02/Feb/2009 10:56:00AM IST Google launched the Internet Bus Project, an initiative designed to showcase the benefits of the Internet to the people across the cities of the Indian state of Tamil Nadu. Over the last few years, Google has been witnessing a steady growth in internet adoption. But it wanted to do more to directly engage the offline population of India. So, it is hitting the road over the next month and a half to demonstrate how the Internet can make everyday tasks simple with tools like Google Search, Gmail, Google Maps and more. The Internet Bus Project is an attempt to educate people about what the Internet is, and how it may be beneficial to their lives, by taking the Internet experience to them through a customized internet-enabled bus, which will travel to several towns and cities across India.

Google Internet bus in India

Through this campaign Google is aiming to reach out to people with limited knowledge and exposure to the Internet. The bus will cover 15 towns over a period of one and a half months. With a focus on four themes – information, communication, entertainment and education. The Internet Bus will have useful and informative content in English and Tamil to give the users an understanding of how the internet can be used for all of these needs. In addition to basic familiarization on using services like search, email, social networking, online maps and others, the bus will showcase how the Internet can make everyday life simple.

“We are passionate about empowering users with information and the Internet democratizes access to information. With this initiative we want to take the power of this medium to people who will really benefit from it. We believe that if we can get people to experience the Internet even briefly they will find the means to go back again,” said Dr. Prasad Ram, Head of Google R&D, India.

The bus is designed to make the introduction to the Internet simple for a user. The message will be shared through interesting videos that talk about how people are using the Internet for varied reasons and activities – grandparents using email and video sites to interact with children and grandchildren in another city; a student from a small city using search to find information that is not otherwise physically accessible; a local music group using YouTube to share their talent with the world; a small entrepreneur using the Internet to expand his reach and revenues. The Internet Bus will also address the challenge around access and language for a lot of users in smaller cities by educating them on how they can access the Internet on their mobiles and use various Google tools to break the language barrier.

Follow route – Date & City:

• 03 Feb 2009 – Chennai
• 05 Feb 2009 – Vellore
• 06 Feb 2009 – Krishnagiri
• 07 Feb 2009 – Salem
• 12 Feb 2009 – Pollachi
• 16 Feb 2009 – Coimbatore
• 18 Feb 2009 – Dindigul
• 19 Feb 2009 – Madurai
• 13 Mar 2009 – Tirunelveli
• 14 Mar 2009 – Nagercoil
• 17 Mar 2009 – Tuticorin
• 19 Mar 2009 – Pudukkottai
• 20 Mar 2009 – Tiruchirappalli
• 22 Mar 2009 – Thanjavur
• 24 Mar 2009 – Kumbakonam
• 25 Mar 2009 – Neyveli
• 27 Mar 2009 – Cuddalore
• 28 Mar 2009 – Tiruvannamalai

admin Google, Internet, Internet Bus, Internet promotion in India, Search Engine
Google, Internet Bus, Internet promotion in India, Search Engine